End users write their own software reviews based on their experiences with the software. They are useful for buyers of software because they contain both the positive and negative aspects. It is crucial to understand where the reviewer is coming from and what they are trying to accomplish with the software that they are reviewing. Reviews that are not valid can be a result of many reasons, ranging from genuine satisfaction and a balanced experience to untrue motives.
To ensure the authenticity of any review, they are subject to the following tests:
Identity Check – Each review will be scrutinized for identifiers such as the name of the author, his job title and email address to confirm https://www.original-software.net/save-time-and-stay-in-control-with-board-meeting-software the review was written by an actual person. The review will not be published in the event that the reviewer is not able to be verified. Conflict of Interest Check If the reviewer has any connection to the vendor or competitor which is being reviewed, the review will not appear.
For customers, the same verification and quality control procedures apply to all reviews regardless of the rating or product being review. This assures that all reviews are treated equally and without bias.
Vendors should respond to all reviews, even those with low ratings – because this is a great chance to show that they care about their customers and are willing to listen. However, they should not try to influence reviews by having a non-disparagement requirement in customer contracts, since this is against federal law.