Five generative AI use cases for the financial services industry Google Cloud Blog

Here’s how AI improves access to education and supports students with various challenges. We need educators, technologists, and policymakers to work together to use AI in a fair and beneficial way. By teaming up, we can tackle the challenges that arise and make AI tools that really better service educational goals.

As they build new gen AI models, banks will also have to redesign their model risk governance frameworks and design a new set of controls. CIB marketers can also use the new tools to automatically summarize a bank’s knowledge and use it to create viable marketing content, such as market recaps, research reports, and pitch books. A leading investment bank, for example, has built a gen AI tool to help analysts write first drafts of pitch books. The analyst uploads all the relevant documents and then queries the chatbot to ensure it has the material it needs. Then, the analyst can instruct the tool to produce many of the slides that are typically needed and many others that reflect the specifics of the proposed investment. The tool saves analysts about 30 percent of the time they used to spend creating pitchbooks.

We’ll also examine how AI can aid students with disabilities, making learning more accessible. Plus, we’ll spotlight innovative startups pushing the boundaries in ed-tech and consider what the future holds for AI in education. MSCI is also working with Google Cloud to expedite next-generation AI-powered products for the investment management sector, with an emphasis on climate analytics. Dun & Bradstreet has announced a collaboration with Google Cloud on next-generation AI efforts aimed at driving innovation across many applications. The capability of AI to assess and anticipate patterns plays a vital role in managing risks. Through the use of predictive analytics, we can anticipate and address potential risks before they arise.

• Conversational AI is the virtual finance assistant who manages accounts and provides users with personalised market insights and recommendations.
• Ensuring transparency in AI decision-making processes and implementing robust data protection measures to safeguard personal financial data are crucial.
• AI-driven assistive technologies are transforming how students with disabilities engage with educational content.
• AI plays a significant role in the banking sector, particularly in loan decision-making processes.
• These tools provide a comprehensive approach to retirement planning, incorporating various account types and investment strategies.

However, both decision-makers and loan applicants need clear explanations of AI-based decisions, such as reasons for application denials, to foster trust and improve customer awareness for future applications. These algorithmic trading systems used in the financial sector also have the potential to provide companies with more insights into the markets, allowing them to stay ahead of their competition, as well as identify new growth opportunities. AI technologies are also increasingly used for algorithmic trading in financial markets, with companies utilizing AI bots to automate trading processes and optimize strategies for maximum returns. AI-driven investment strategies are becoming increasingly popular in wealth management. Financial markets are rapidly utilising ML and AI technologies to make use of current data to identify trends and more accurately forecast impending threats. AI tools and big data are augmenting the capabilities of traders to perform sentiment analysis so as to identify themes, trends, patterns in data and trading signals based on which they devise trading strategies.

These applications help financial institutions make data-driven decisions, manage risks effectively, and improve overall financial performance. It holds the potential to revolutionize a much broader array of business functions. Parallelly, in the insurance domain, a leading global company faced challenges stemming from manual claim processes, resulting in financial losses and inefficiencies. The absence of a fraud detection system exposed them to fraudulent claims, and rigid, human-dependent processes hindered efficient data analysis. An Accenture report suggests that such AI models can impact up to 90% of all working hours in the banking industry by introducing automation and minimizing repetitive tasks among employees. The same report also predicts that by 2028, a 30% surge in productivity can be expected from banking employees.

What are the key AI applications in finance?

Intelligent character recognition makes it possible to automate a variety of mundane, time-consuming tasks that used to take thousands of work hours and inflate payrolls. Virtu Financial, a prominent global electronic trading firm, leverages artificial intelligence to enhance its algorithmic trading platform. The company employs artificial intelligence to streamline the insurance process, from policy issuance to claims handling, making ai in finance examples it more efficient and customer-friendly. The integration of AI in Finance has led to significant advancements in various key areas, enhancing efficiency, accuracy, and customer experience, creating a safer, more compliant and person-centric financial environment. It is powered by updated artificial intelligence technology, so it is not dependent upon predefined scripts and decision trees like traditional chatbots. Conversational AI in banking is an example of implementing AI technology in the industry.

Without the right gen AI operating model in place, it is tough to incorporate enough structure and move quickly enough to generate enterprise-wide impact. To choose the operating model that works best, financial institutions need to address some important points, such as setting expectations for the gen AI team’s role and embedding flexibility into the model so it can adapt over time. That flexibility pertains to not only high-level organizational aspects of the operating model but also specific components such as funding.

Traditional hardware designers must develop the specialized skills, knowledge, and computational capabilities necessary to serve the generative AI market. These types of workloads require large clusters of graphic processing units (GPUs) or tensor processing units (TPUs) with specialized “accelerator” chips capable of processing all that data across billions of parameters in parallel. The generative AI application market is the section of the value chain expected to expand most rapidly and offer significant value-creation opportunities to both incumbent tech companies and new market entrants. Companies that use specialized or proprietary data to fine-tune applications can achieve a significant competitive advantage over those that don’t. This content can be delivered in multiple modalities, including text (such as articles or answers to questions), images that look like photos or paintings, videos, and 3-D representations (such as scenes and landscapes for video games).

This can also include non-traditional data like rental history or utility payments. Conversational AI is the virtual finance assistant who manages accounts and provides users with personalised market insights and recommendations. It monitors the market consistently, thus providing them with key insights in brief. As it has access to all user account information, it can analyze their transactions to send them personalized reminders. Generative AI offers several advantages over traditional forecasting models, making it a superior tool for financial forecasting. The success of interface.ai’s Voice Assistant at Great Lakes Credit Union is just one of many Generative AI use cases in banking that showcase the transformative impact of this technology.

For more on conversational finance, you can check our article on the use cases of conversational AI in the financial services industry. For the wide range of use cases of conversational AI for customer service operations, check our conversational AI for customer service article. Generative AI can also rapidly and efficiently produce data products from textual data sources that are only lightly used today. For instance, annual reports and filings (such as 10-Ks filed with the SEC in the United States) are primarily used as a source for financial statements. Buried in text of these documents is data that could power a product catalog or a customer and supply-chain relationship map across all or most public companies globally. Generative AI can create these types of data products at a fraction of the cost that it would take to extract this information manually or with traditional NLP processes.

Leverage the ability to cross-check key takeaways from earnings calls, establish a base camp for your analysis, quickly access parts of a transcript, and spend less time on secondary or tertiary competitors. Financial professionals understand the challenge of keeping up-to-date on competitors during earnings season. The task is tedious and time-consuming, yet crucial to maintaining a lead in your industry. In a perfect world, your team could reduce the amount of hours spent on taking notes distilling key insights from large sets of qualitative data, and ultimately save time in tracking, analyzing, and reporting on public company competitors. Often, inefficiencies in the due diligence process stem from challenges with leveraging past deal details siloed in CRMs, network drives, deal rooms, etc. Regardless of where this information is sourced or exists within your company’s intelligence base, this information silo impacts deal velocity.

EY GenAI services

The scenario of time lost due to difficulty chasing content hidden within historical meeting notes, internal research thesis, memos, etc. is all too common. With a platform that leverages genAI, you can spend less time searching for company and market insights across internal and external sources. Additionally, integrated content sets can prove to be beneficial as a single “source of truth,” along with summarizations produced by genAI that can quickly surface insights and jumpstart research on new companies or markets.

However, compared with the initial training, these latter steps require much less computational power. When we bring AI into education, a major concern is keeping student data private and secure. Indeed, these systems often rely on vast amounts of data to function effectively, including sensitive information about students.

Biased data can perpetuate historical inequalities and lead to discriminatory practices. Let’s delve into grasping the holistic and strategic approach required for integrating Generative AI in financial services. Through a comprehensive understanding of systemic methodologies and partnering with a reliable development firm, businesses can effectively leverage Generative AI’s transformative potential to drive innovation and achieve their goals. Generative AI is highly advantageous in automating routine accounting tasks such as data entry, reconciliation, and categorization of financial transactions. Developed economies have regulations in place to ensure that specific types of data are not being used in the credit risk analysis (e.g. US regulation around race data or zip code data, protected category data in the United Kingdom).

A business that adopts the right tools today, will gain a sharp competitive edge in tomorrow’s race. Generative models also simulate different outcomes for financial scenarios, such as macroeconomic events or regulatory changes impacting a company’s performance. The data that can be seen includes credit history, demographic data, and borrower candidate behavior. To minimize the risk of failure to pay, they will check the credit score of the borrower candidate first before disbursing funds. If we only rely on human manual work, it really takes time and tends to be more inefficient. But with AI, or artificial intelligence, long and complicated processes can be shortened in such a way.

Value proposition for financial services

Generative AI emerged in early 2023 and is delivering great results, and the banking industry comes as no exception. Two-thirds of top finance and analytics professionals who attended a recent McKinsey seminar on generation AI said they expected the technology to significantly improve the way they conduct business. In terms of promising applications and domains, three categories of use cases are gaining traction. First, and most common, is that carriers are exploring the use of gen AI models to extract insights and information from unstructured sources. In the context of claims, for example, this could be synthesizing medical records or pulling information from demand packages. Betterment is a renowned robo-advisor that invests and manages individual, ROTH IRA, 401(k), and IRA accounts.

Among these advancements, Generative AI stands out as a pivotal tool leveraged by the brand to elevate various facets of its operations. A number of apps offer personalized financial advice and help individuals achieve their financial goals. These intelligent systems track income, essential recurring expenses, and spending habits and come up with an optimized plan and financial tips.

There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. To realize AI’s full potential, companies should develop AI capability in a way that is integrated and top down. In this webcast, panelists will discuss the ways in which the wealth and asset management industry could be transformed using generative AI.

This way, we respect privacy and make smart choices together—teachers, students, and tech providers working as a team. First, we must make sure schools follow the rules, like FERPA in the US and GDPR in Europe. Then, they need to get serious about security and have clear plans for managing data. Generative AI’s impact on education is broad, touching on various aspects of the educational experience.

This is essential not only for our daily activities but also for our future planning, helping us remain strong in a constantly changing market landscape. The use of AI in finance can also be seen in clearing the fog in the unclear world of credit scoring. It enhances traditional credit scoring methods by incorporating a wider array of data points.

The complex algorithms and foundational models used in genAI can put a strain on the resources needed to train and deploy these systems, leading to increased costs and taxing of other internal resources. Artificial intelligence (AI) has emerged as a disruptive force across industries, and the financial services sector is no exception. Among the different AI technologies, generative AI—which involves creating new content or data based on patterns learned from existing data—is poised to revolutionize financial services. Across banking, capital markets, insurance, and payments, executives are eager to understand generative AI and applicable use cases, and developers want to experiment with generative AI tools that are easy to use, secure, and scalable. Below we explore four use case categories where generative AI can be applied in the financial services industry. Gen AI certainly has the potential to create significant value for banks and other financial institutions by improving their productivity.

Though this journey is still in its infancy, Executive Leaders of BFSIs are starting to realize the potential of AI and strides are being taken to accelerate this transformation. The transformative power of generative AI is reshaping the finance and banking landscape, providing unparalleled opportunities for growth and innovation. LLMs provide a tidy solution to these problems with a better understanding and thus a better navigation of consumers’ financial decisions.

Like all AI, generative AI is powered by machine learning (ML) models—very large models (known as Large Language Models or LLMs) that are pre-trained on vast amounts of data and commonly referred to as foundation models (FMs). You can foun additiona information about ai customer service and artificial intelligence and NLP. It should be noted, however, that the risk of discrimination and unfair bias exists equally in traditional, manual credit rating mechanisms, where the human parameter could allow for conscious or unconscious biases. The use of the term AI in this note includes AI and its applications through ML models and the use of big data. As AI technology continues to evolve, its capacity to handle more sophisticated tasks is expected to grow, further transforming the landscape of the financial industry.

Gen AI can act as an assistant or a coach to employees by helping them do their job more efficiently and ultimately enabling them to focus on strategic, high-impact activities. For example, coding assistance and generation, such as Codey, which is a family of code models built on PaLM 2, can dramatically increase programming speed, quality, and comprehension. You can foun additiona information about ai customer service and artificial intelligence and NLP. Using gen AI can help address some of the most acute talent issues in the industry, such as software developers, risk and compliance experts, and front-line branch and call center employees. EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.

How DZ BANK improved developer productivity with Cloud Workstations

To that end, some are focused on more controlled experimentation, while others have announced a multiyear commitment of embedding this technology across enterprise use cases. Asking the better questions that unlock new answers to the working world’s most complex issues.

Costs can vary widely depending on the complexity of the AI solution, the scale of implementation, and ongoing maintenance. Partner with us to create transformative GenAI Ed-Tech software that enhances learning and leads the industry. Generative AI is changing the game for students with disabilities by making education more inclusive.

Reach out to us for high-quality software development services, and our software experts will help you outpace you develop a relevant solution to outpace your competitors. Generative AI enables the creation of customizable learning aids that adapt to individual needs, making education more accessible and personalized. They provide personalized tutoring sessions that adapt to each student’s https://chat.openai.com/ style and progress. This means students can get the support they need, no matter where they are or the time of day. Once applicants are authorized, loan underwriters may employ generative AI to expedite the underwriting process. Lenders may use generative AI to automatically construct portions of credit notes, such as the executive summary, company description, sector analysis, and more.

Previously Ruben was a Director with UBS Investment Bank and also spent time as a management consultant. Ruben has a Computer Science degree from Brandeis University and an MBA from UC Berkeley. Harnessing the power of generative AI requires a large amount of computational resources and data, which can be costly and time-consuming to acquire and manage. Using our AWS Trainium and AWS Inferentia chips, we offer the lowest cost for training models and running inference in the cloud. Generative AI has the potential to help financial advisors and investors to leverage conversational text to automatically create highly tailored investment strategies and portfolios.

These capabilities can be particularly helpful in speeding up, automating, scaling, and improving the customer service, marketing, sales, and compliance domains. Finally, companies may create proprietary data from feedback loops driven by an end-user rating system, such as a star rating system or a thumbs-up, thumbs-down rating system. OpenAI, for instance, uses the latter approach to continuously train ChatGPT, and OpenAI reports that this helps to improve the underlying model. As customers rank the quality of the output they receive, that information is fed back into the model, giving it more “data” to draw from when creating a new output—which improves its subsequent response. As the outputs improve, more customers are drawn to use the application and provide more feedback, creating a virtuous cycle of improvement that can result in a significant competitive advantage.

The insurance industry, on the other hand, presents unique sector-specific—and highly sustainable—value-creation opportunities, referred to as “vertical” use cases. These opportunities require deep domain knowledge, contextual understanding, expertise, and the potential need to fine-tune existing models or invest in building special purpose models. The real game changer for the insurance industry will likely be bringing disparate generative AI use cases together to build a holistic, seamless, end-to-end solution at scale.

Too often, banking leaders call for new operating models to support new technologies. Successful institutions’ models already enable flexibility and scalability to support new capabilities. An operating model that is fit for scale-up is cross-functional and aligns accountabilities and responsibilities between delivery and business teams. Cross-functional teams bring coherence and transparency to implementation, by putting product teams closer to businesses and ensuring that use cases meet specific business outcomes.

Taking a glance at the plethora of financial regulations could sometimes be overwhelming. AI in finance simplifies all these with the automation of tasks related to being in compliance and better accuracy in reporting. Not only will this reduce the complexity that comes with these regulations, but it will also bring a new layer of efficiency in financial operations that can place an organization on top of its compliance requirements. This enables businesses to produce timely and accurate reports for stakeholders, regulatory authorities, and investors. Looking ahead, Generative AI is poised to revolutionize core operations and reshape Chat GPT business partnering within the finance sector. Furthermore, it is anticipated to collaborate with traditional AI forecasting tools to enhance the capacity and efficiency of finance functions.

They use AI to create custom textbooks and learning aids that adapt to students’ needs. By handling content creation, AI lets teachers Chat GPT focus on teaching instead of admin tasks. In this article, we’ll dive into how AI is changing education—the good and tricky parts.

Unlike past technologies that have come and gone—think metaverse—this latest one looks set to stay. It reached 100 million monthly active users in just two months after launch, surpassing even TikTok and Instagram in adoption speed, becoming the fastest-growing consumer application in history. Explore how generative AI legal applications can help take actions against fraudulent activities. This automation not only streamlines the reporting process and reduces manual effort, but it also ensures consistency, accuracy, and timely delivery of reports. A conditional generative adversarial network (GAN), a generative AI variant, was used to generate user-friendly denial explanations.

Generative AI for Financial Services

While non-financial information has long been used by traders to understand and predict stock price impact, the use of AI techniques such as NLP brings such analysis to a different level. Text mining and analysis of non-financial big data (such as social media posts or satellite data) with AI allows for automated data analysis at a scale that exceeds human capabilities. Already, 1,300-plus AlphaSense customers have integrated their proprietary internal content alongside our premium external market intelligence and leverage our industry-leading search, summarization, and monitoring tools. They’re leveraging our best-in-class search technology that saves time by delivering and summarizing the most relevant results across their proprietary internal content and hundreds of millions of premium external documents.

By organizing denial reasons hierarchically from simple to complex, two-level conditioning is employed to generate more understandable explanations for applicants (Figure 3). Generative AI tools can help knowledge workers, such as financial or legal analysts, product innovators, and consultative sales professionals, become more efficient and effective in their roles. This structure—where a central team is in charge of gen AI solutions, from design to execution, with independence from the rest of the enterprise—can allow for the fastest skill and capability building for the gen AI team. You can start implementing these use cases using Google Cloud’s Vertex AI Search and Conversation as their core component. With Vertex AI Search and Conversation, even early career developers can rapidly build and deploy chatbots and search applications in minutes. For example, today, developers need to make a wide range of coding changes to meet Basel III international banking regulation requirements that include thousands of pages of documents.

Artificial Intelligence in finance greatly enhances operational efficiency through the automation of routine tasks and the quick processing of information. Increased speeds, such as in decision-making and task management, will help reduce wait times and increase overall productivity. Such tools use a person’s current data to prepare a plan under his/her name—much easier and effective in terms of retirement planning management. AI can help optimize contributions to a Roth account, considering factors like current income, tax implications, and long-term financial goals. These tools provide a comprehensive approach to retirement planning, incorporating various account types and investment strategies.

If you’re not seeing value from a use case, even in isolation, you may want to move on. The better approach to driving business value is to reimagine domains and explore all the potential actions within each domain that can collectively drive meaningful change in the way work is accomplished. There are a lot of applications for AI in banking and finance that are already being used to enhance daily processes and provide a better experience to users. Reducing manual effort and minimizing errors increases efficiency and accuracy in financial record-keeping.

This, in my opinion, is where the ultimate potential of AI lies—helping humans do more work, do it better, or freeing them up from repetitive tasks. AI’s impact on banking is just beginning and eventually it could drive reinvention across every part … Our team of specialised consultants is ready to help you through each stage of identifying and developing the right GenAI applications for your business.

Similar abilities can be brought to bear on the insurance side as well, helping to support underwriting with fast, efficient analysis and decision making. Get stock recommendations, portfolio guidance, and more from The Motley Fool’s premium services. While how these companies make their money may seem straightforward, there’s more to it. One insurance company that has embraced AI is Lemonade (LMND -0.69%), which has been an AI-based company since its launch nearly a decade ago. AI automates the processing of vast amounts of financial documents, reducing errors and increasing processing speed. After completing model development, establish rigorous testing and validation protocols.

• Companies that use specialized or proprietary data to fine-tune applications can achieve a significant competitive advantage over those that don’t.
• There are a lot of applications for AI in banking and finance that are already being used to enhance daily processes and provide a better experience to users.
• Here’s an in-depth look at how generative AI is transforming financial forecasting, along with useful links for further exploration.

QuantumBlack, McKinsey’s AI arm, helps companies transform using the power of technology, technical expertise, and industry experts. With thousands of practitioners at QuantumBlack (data engineers, data scientists, product managers, designers, and software engineers) and McKinsey (industry and domain experts), we are working to solve the world’s most important AI challenges. QuantumBlack Labs is our center of technology development and client innovation, which generative ai use cases in financial services has been driving cutting-edge advancements and developments in AI through locations across the globe. How a bank manages change can make or break a scale-up, particularly when it comes to ensuring adoption. The most well-thought-out application can stall if it isn’t carefully designed to encourage employees and customers to use it. Employees will not fully leverage a tool if they’re not comfortable with the technology and don’t understand its limitations.

In this post, we will go into detail about how banks can use generative AI in their practices. So keep reading to know how you can benefit from ordering gen AI development services from a professional agency. Regarding data privacy, it is possible to have automated routines to identify PII [personal identifiable information] and strip that data—if it’s not needed—to ensure that it doesn’t leave a secure environment. With accuracy, it’s important to, in tandem with the business, have objective measures and targets for performance. Test these in advance of the application or use case going into production, but also implement routine audits postproduction to make sure that the performance reached expected levels. The famous company JPMorgan Chase has used AI to reduce its documentation workload.

When used proactively, financial professionals gain a competitive edge and make data-driven decisions. KPMG reports that 80% of leaders recognize generative AI as important to gaining competitive advantage and market share. This year, 93% of leaders had to take mandatory genAI training, compared to 19% last quarter, KPMG also shared. From automating data analysis and forecasting to generating personalized investment recommendations, this iteration of AI is revolutionizing the way financial professionals work. With genAI, firms can not only save time but also improve the accuracy and reliability of their insights, ultimately leading to better outcomes for their clients. For businesses from every sector, the current challenge is to separate the hype that accompanies any new technology from the real and lasting value it may bring.

Future compliance departments that embrace generative AI could potentially stop the $800 billion to $2 trillion that is illegally laundered worldwide every year. Drug trafficking, organized crime, and other illicit activities would all see their most dramatic reduction in decades. While this is not the most widely recognized example of GenAI in banking, it goes to show the many Generative AI use cases in banking that have unintended, but impactful, consequences.

In the financial services industry, leaders and developers are eager to understand generative AI’s potential and put it to work. The right operating model for a financial-services company’s gen AI push should both enable scaling and align with the firm’s organizational structure and culture; there is no one-size-fits-all answer. An effectively designed operating model, which can change as the institution matures, is a necessary foundation for scaling gen AI effectively. A financial institution can draw insights from the details explored in this article, decide how much to centralize the various components of its gen AI operating model, and tailor its approach to its own structure and culture. An organization, for instance, could use a centralized approach for risk, technology architecture, and partnership choices, while going with a more federated design for strategic decision making and execution. In today’s rapidly evolving landscape, the successful deployment of gen AI solutions demands a shift in perspective—that is, starting with the end user experience and working backward.